Despite being around for decades, email has not become dated. Email is still an online service that people utilize every day for a variety of reasons, which means a mailing list is the most powerful tool in your online marketing arsenal.
Cultivating a large, targeted email list is essential to growing your business and increasing profits. There are several reasons you should not neglect your mailing list when making a marketing plan.
1. Email is Checked Daily
For most of the population, email is vital to their daily lives. The usefulness of email crosses all ages and demographics. While older people might not utilize social media as much as the younger generation, they still check their email often. And even the younger generation has to check their email for work or important paperless bill information.
Email is the one online tool that is accessed every single day which means it’s the easiest way to get new information into the hands of your customer base.
2. More Effective than Ads
People are used to seeing advertisements everywhere and, as such, have become skilled at tuning them out.
A Facebook ad can easily be scrolled over and ignored.
Email, on the other hand, is checked more meticulously. People must make sure they are not missing any important information when they check their email. Every single email headline will be read by the user.
While that doesn’t necessarily mean that a user will open your email, it does give you the opportunity to make a great sales pitch in your email header. If you craft attention-grabbing email headers about new sales or discounts, the reader may take notice and purchase your product.
3. Retargeting Audience
One of the best ways to increase sales is to retarget the audience that has already shown an interest in your business. Every person on your mailing list at one time or another had an interest in your website or product.
It’s going to be much easier to make a sale to someone who is familiar with your business than to someone who is unfamiliar.
Brand familiarity makes people more trusting and more likely to make purchases.
You can waste a lot of time and money advertising to random people with social media but your engagement will never be as high as it is with a familiar audience.
4. It’s Cost Effective
Creating a mailing list is far more affordable than using social media advertising. Depending on the amount of subscribers you have, you will typically pay a monthly fee to send to your mailing list. That monthly fee will allow you to send out as many emails as you’d like at any time you want.
A flat monthly fee for unlimited advertising space is much more cost-effective than any other type of online advertising.
Your mailing list is an incredibly powerful marketing tool. Do not ignore mailing list advertising in favor of newer marketing techniques. Your key strategy is to grow the number of people on your mailing list. One of the best ways to do that is exchange some valuable information in the form of a whitepaper or eBook in exchange for signing up. Spend time and energy growing the number of subscribers on your mailing list and put the power of repetition and familiarity to work growing your business.