Let’s take a look at the world where most business owners, managers, and employees live and their problems. We’ll start here and unpack what creates a demand for the skills you have developed as a leader, business executive, or business owner.

It goes like this…It goes like this…

They are struggling with something in their business, it could be partner problems, low sales, vanishing margins, productivity, a new competitor… They are stuck and wonder how to get off the hamster wheel and stop feeling frustrated and frustrated.

Consider This View of Their Situation

Your business success - or lack thereof - is directly related to the actions you have taken. If you want different results, you’ll need to take different steps. And that means changing your false beliefs and unproductive habits.

Change Your Beliefs, Change Your Behavior, Change Your Results

The first step to making a change is to believe that you are in control of your life and your business.

Only you can decide whether you want to change or not. It’s 100% up to You.

The second step is to decide what you want. Do you want more money? Want more family time? Do you want more freedom? Whatever the goal, it is essential you be very clear about what you want.

In the absence of that clarity, you’ll always be what Business Guru, Brian Tracy, calls “a wandering generality” going nowhere. Yogi Berra said it best, “If you don’t know where you are going, you’ll end up someplace else.”

Once you have a goal in mind, write it down on a piece of paper, stick it on the wall next to your desk, or even set it as an alarm on your phone. Whatever suits you best! Why? Whatever you focus on, your subconscious will help you achieve.

The third step is to become aware of what’s working and what isn’t working right now (your habits). You may want to use a journal or some type of tracking system for this purpose (such as an app). If something isn’t working for you then stop doing it!

Simple? Hardly.

Here’s the problem: Our brains are running on the original brain software release, Version 1.0. And we haven’t received an upgrade since we hopped down out of the trees and became lion bait on the African Savanna.

Although our brain, our CPU processor, can outperform any computer in general, our hardware comes with just two processing cores and severely limited cycles.

To cope with lions and other critters we needed to avoid, our brains evolved to selectively filter out unimportant things using rules, like: “if it moves pay attention to it!”.

It used to work OK when we were mostly in small groups grunting at each other, but today that simplicity can frustrate, confuse, and us. There are just too many things going on.

It is why we are not aware of some aspects of reality; we are getting a highly filtered version of it.

Because we are using tools that were optimized to keep us from being eaten, help us find something to eat, and take for a romp in the hay with the opposite sex, and not die from the experience.

Today, we’re like a dog in a yard full of squirrels, chasing everything and missing important clues. We struggle to cope with the complexity of business and sometimes life for that matter… We are inundated with TV, Radio, Email, and Website messages, dire predictions, distractive social media, and videos on our smartphones, etc. Our mental hardware and software were never designed by evolution to absorb and process everything.

It worked well historically for spotting imminent threats, predators who want to eat you, and snakes who won’t help you pass on your genes.  But also means we ignore the familiar because those things have become ‘visibly invisible’ thanks to that mental programming.

That makes it easy to overlook problems in our businesses that are on their way to becoming raging monsters that can sink the business. The problems have simply become so familiar over time that we don’t see them.

We Resist Change.

Yogi Berra said, “You can observe a lot just watching.” But the truth is we often cannot do that objectively and reliably when it comes to ourselves or our business. We look and don’t see.

We are also naturally resistant to change. An old CPU rule, “Eat that shiny new red berry and you might die…” So, you don’t really want to look and see if there is a monster under the bed – and miss the obvious.

This resistance is compounded by a fear of facing our blind spots. A dominant “el jefe” personality feels he or she is omniscient and infallible. Admitting they have a weakness or need help challenges them at their core. Why, it’s their ego talking, and boy, is it sensitive!  “The emperor wears no clothes” summarizes it perfectly, they don’t see reality and are psychologically resistant to looking.

Outsiders can see the obvious because they do not share the blindness to the familiar, have an ego investment in what’s going on now, and are not afraid to look under the bed so to speak.

Hard or not, continuous change is essential because change happens with or without us. It will happen with or without us and has for about the first 4.5 billion years and is not stopping now.

How a Business Owner or CEO Can Use Change as a Competitive Advantage

The best small and medium-sized businesses, progressive family-owned firms, and virtually all large corporations learned many years ago that the solution to this problem was to be open to change and use it to be better than the competition.  They were proactive and made this change even though their company was doing well and making money at the time. They knew the power of continuously improving.

They understood that the secret is to change the beliefs and habits of their owners, managers, and employees, replacing them with better beliefs, habits, and skills so not only is change accepted but welcomed.

They regularly invest in what you know as sales trainers, executive coaches, and e-learning service providers for help.

Because these professionals have the skills, training, courses, assessments, methods, and systems to make the process faster, the long-term results enduring, and the return to the company a large multiple of their investment.

Most business coaches are also consultants in areas where they have specific expertise and may also act as advisors or mentors.

Does Helping Businesses Deal with Change and Development Sound Interesting?

If you are or have been a successful executive or business owner, or leader, and have many connections it’s a great fit.  If this is you, business coaching and training could be an ideal new direction and an alternative to just another job.

Coach Leadership assessmentAs a career, it is always interesting, challenging, and under your control. You get to decide what you’ll charge, when you’ll work, and where you’ll work from.


Many retired executives and owners become full or part-time coaches, it pays them well and keeps them sharp, and challenged. Would you like to see if a career as a professional executive coach/consultant/advisor might be right for you?

Your first step should be to take the following FREE leadership assessment. It will show you where your strengths dovetail with business coaching and give you a path to learn more about becoming a coach. It’s guaranteed no hassle and you’ll get the report sent directly to you.

Take the Leadership Assessment