How to immediately get your hands
on more of the revenue and profit that
you are losing now
How to immediately get your hands on more of the revenue and profit that you are losing now
THERE ARE 6 BIG MISTAKES THAT ARE HURTING YOUR BUSINESS
LOW CUSTOMER LOYALTY
MISTAKE 1 - Getting new customers is where most owners focus and spend the bulk of their marketing dollars, but neglect to invest in retaining their existing and former customers.
By failing to invest in building a RELATIONSHIP with their customers, they miss out on easy recurring income because they were forgotten!.
It also hurts them because they are not visible on social media and rank low in Google Searches so they miss getting prospects for almost nothing from these sources.
It hurts their pride when they deliver the best service yet drive by and see a competitor’s truck in their customer’s driveway.
NOT BEING TOP-OF-MIND
MISTAKE 2 - Because you are not top-of-mind and customers don’t remember you, they may take one of the lowball deals from a competitor - so you lose a sale and your customer. Moreover, they fail to recommend you to their friends who need help with their HVAC systems.
When customers think only about price and not about quality, dependability, honesty, and the service that you are known for, you lose, don’t you?
Also, having little contact with customers and means you have no regular way to get feedback on how well you are doing Customers can be unhappy and you’ll never learn how you went wrong…. until you read a bad review on social media.
Result? Slow or no growth, seeing your customers and new business go to competitors.
POOR CUSTOMER RETENTION
MISTAKE 3 - Keeping customers for years is what you want but the painful truth is that doesn’t happen often unless you have a strategy.
If you have a strong relationship with your customer, you’d have raving fans happy to pay more, lower your marketing costs, be remembered, get many more referral calls, see faster company growth, and have more money at the end of the year.
Successful customer retention takes a strategy that builds your image, your brand, your reputation and your relationship with each customer, one at a time, and doing it regularly.
FOCUS IS ONLY ON GENERATING LEADS
MISTAKE 4 - They focus primarily on generating leads, but on average less than 1% of prospects are “NOW” buyers. 99% are NOT ready to purchase that day, but many of them will buy sometime in the future… IF you continue to nurture them by staying in touch on an on-going basis and offer information that will help them save money and enjoy a healthier home.
Those 99% are the viable prospects that are “investigating” and gathering information about what you sell.
They want to determine who is offering the best value. They ar not shopping price, they shop for VALUE and this provides a HUGE window of opportunity to position themselves as the dominant force in their industry with the right follow-up process.
Moreover, many are likely to be “big ticket” buyers who are shopping because they know they are facing replacing a big ticket HVAC that is old and failing. You cannot afford to ignore these lucrative prospects!
NO DIFFERENTIATION FROM COMPETITORS
MISTAKE 5 - You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price.
Because of the saturation of marketing messaging these days, most prospects have become numb to most marketing which means that it will still take multiple “touch” points before your prospects will buy what you sell.
That means you MUST find a way to collect their contact information and stay in touch and the best way to do that is with an offer that helps educate them on how to buy intelligently.
NOT TRAINING TECHNICIAL AND CUST. SERVICE AS SALESPEOPLE
MISTAKE 6 - Their title may be ” Customer Service Representative” or “Technician” but they are the most visible and frequently encountered representatives of your company.
Now this may surprise you but you can teach almost anyone to be a decent sales person. We’ve done it over and over many times in the HVAC industry.
Think of the opportunities it would open if your technicians could spot opportunities to help the homeowner get better results as a result of installing a piece of equipment or adding a regular maintenance and filter replacement program?
Your customer service team likewise can do a better job of working with customers to deliver a result that delights the homeowner by selling a reasonable outcome to them. They also can offer add on service for example to will eliminate the problem call again in the future.
In great busiensses, everyone sells the service, integrity, differentiation, and value proposition of their company.
These Mistakes Result in Money Worries, Sleepless Nights, Missed Vacations, and Too Little Quality Time With Family, Long Tiring Hours, and Ongoing Frustration
FAR TOO MANY RESIDENTIAL CONTRACTORS NEEDLESSLY LOSE
$10s even $100s of THOUSANDS OF DOLLARS IN SALES
YEAR AFTER YEAR
LET’S PUT AN END TO THIS FOREVER!
Imagine a future where you have a successful business that practically runs itself, letting you take vacations anytime, with quality time for your family - Don’t you deserve to reap the benefits of the high growth and massive profitability locked within your company?
STARTING IMMEDIATELY!
ANNOUNCING THE SIMPLE TO USE, EASILY AFFORDABLE, YET INCREDIBLY POWERFUL
HVAC CONTRACTOR
DIGITAL MARKETING SYSTEM
This Profit Accelerator, Marketing, and Ultimate Business Building SYSTEM Is Guaranteed to Deliver 200% ROI!
It Combines 6 Business Success Systems That Work Together to Launch Your Success to Unimagined New Heights of Growth and Profitability
SYSTEM 1 - BUSINESS SUCCESS EDUCATION
An program that you’d expect to pay a business coach $10,000 to $15,000 to receive, it includes a 52 week self paced E-Learning system that will change your marketing and business results forever. Discover the business secrets that make the difference in your success that few business owners know. From Strategy, to Marketing, to People, it covers the things successful owners do better than their competitors.
SYSTEM 2 - BUSINESS STRATEGIES FOR IMMEDIATE CASH
Every business needs a quick infusion of cash. Jump out the gates quickly and begin producing new revenue immediately by implementing just one or two of our Jumpstart 12 strategies! These take just minutes to implement in most cases and are designed to produce $10,000 to $15,000 in additional revenue for your business.
SYSTEM 3 - DONE FOR YOU MARKETING AND ADVERTISING
Never struggle with marketing again. Stop spending hundreds or even thousands of dollars creating, designing and developing marketing (or your business). We have it done-for-you! This sytem includes lead generation, conversion from inquirer to customer drip marketing, a turn-key top-of-mind visibility system to keep you in front of your existing customers and wow new ones with the value you deliver, and Social Media and Web Visibility.
SYSTEM 4 - SALES TRAINING FOR CUSTOMER FACING PEOPLE
Sure, sales training is for sales people but did you know others in your business are missing making major additional sales for you when they come into contact with customers? Moreover, did you know that the average sales training program does not “stick” as salespeople rapidly revert to doing what they did before? Our sales training program solves all of these problems so you start getting the lucrative sales you’ve been missing.
SYSTEM 5 - BUSINESS MASTERMIND GROUP
The maxim “two heads are better than one” is as true now as ever
System 5 includes a Mastermind group where you and other HVAC business owners can help each other succeed in an atmosphere of trust. Now, you may be wondering why you’d want to help you competition but the fact is that’s “glass half-full” scarcity thinking talking.
With our system, you’ll see that cooperation is the “tide that lifts all boats” and become as adicted to these sessions are others in many other industries have been…. because they pay off massively.
SYSTEM 6 - ONE-ON-ONE CUSTOM PROFIT ACCELERATION SUCCESS PLAN
First, you’ll complete an in-depth business analysis using our proprietary software to unlock the financial breakthroughs that exist throughout your business. This will help prioritize breakthrough opportunities so we focus on the areas that will generate the fastest revenue growth at the lowest cost, and in the shortest timeframe for your business.
This is includes a thorough one-on-one review of the results, a discussion of the opportunities and finally a custom business growth plan designed specifically for you that will separate your business from your competitors and help you dominate your market.
EXCITED ABOUT THE OPPORTUNITY?
Join us for a 45 minute live presentation where we’ll demonstrate how each of these system drive massive leaps forward in your success. In addition, we’ll be giving away two free XYZ’s and three ZYX’s to those who attend.
Three times: Dates, Times
