How to immediately get your hands
on more of the revenue and profit that
you are losing now
How to immediately get your hands on more of the revenue and profit that you are losing now
THE 3 BIGGEST MISTAKES THAT ARE HURTING YOUR BUSINESS
LOW CUSTOMER LOYALTY
MISTAKE 1 - Getting new customers is where most owners focus and spend the bulk of their marketing dollars, but neglect to invest in retaining their existing and former customers.
By failing to invest in building a RELATIONSHIP with their customers, they miss out on easy recurring income because they were forgotten!
It also hurts them because they are not visible on social media and rank low in Google Searches so they miss getting prospects for almost nothing from these sources.
It hurts their pride when they deliver the best service yet drive by and see a competitor’s truck in their customer’s driveway.
LOSING SALES TO COMPETITORS
MISTAKE 2 - Because you are not top-of-mind and customers don’t remember you, they may take one of the lowball deals from a competitor - so you lose a sale and your customer. Moreover, they fail to recommend you to their friends who need help with their HVAC systems.
When customers think only about price and not about quality, dependability, honesty, and the service that you are known for, you lose, don’t you?
Also, having little contact with customers and means you have no regular way to get feedback on how well you are doing Customers can be unhappy and you’ll never learn how you went wrong…. until you read a bad review on social media.
Result? Slow or no growth, seeing your customers and new business go to competitors.
POOR CUSTOMER RETENTION
MISTAKE 3 - Keeping customers for years and years is what you want but the painful truth is that doesn’t happen often unless you have a strategy.
If you have a strong relationship with your customer, you’d have raving fans happy to pay more, lower your marketing costs, be remembered, get many more referral calls, see faster company growth, and have more money at the end of the year.
Successful customer retention takes a strategy that builds your image, your brand, your reputation and your relationship with each customer, one at a time, and doing it regularly.
“We’ve got a great customer base. I’m sure there’s a bunch of customers out there that love working with us and have a great experience with us, but they just don’t remember who we are. And, you know, next time they have a breakdown, they’re like, oh, what’s the name of that company that we deal with? And they can’t remember they go to Google and they find someone.” - Ryan Picton, Hudson Service
HVAC Residential Contractors Face Big Hurdles to Solving These Problem
THEY ARE BUSY
They are busy running their business and don’t have time to be a marketer too. They do not need “one more thing” to deal with in an already tight schedule.
THEY LACK EXPERTISE AND TOOLS
They don’t have the know how and technical expertise to deal with sending mass emails, dealing with SPAM complaints, cleaning and validating emails, regulatory requirements of CASL and CAN SPAM, etc.
EXPERT DONE FOR YOU HELP IS TOO EXPENSIVE
Cannot afford to hire a costly professional PR person or agency to do this for them.
MANY RESIDENTIAL CONTRACTORS ARE NEEDLESSLY LOSING
$10s - EVEN $100s - OF THOUSANDS OF DOLLARS IN SALES
YEAR AFTER YEAR
When you spend your time trying to get new customers but neglect your existing ones,
you miss out on thousands of dollars in sales and profit year after year after year…
HERE’S HOW TO START PUTTING THOSE DOLLARS IN YOUR POCKET RIGHT NOW!
INTRODUCING THE
TOP-OF-MIND RELATIONSHIP MARKETING SYSTEM
FOR RESIDENTIAL CONTRACTORS THAT TAKES YOUR BUSINESS TO THE
NEXT LEVEL OF PROFITABILITY
Discover How Much More You Can Earn When You Have Raving Fans for Customers when you use a Relationship Marketing System that maximizes the value of your existing customers.
Always Be The First Dealer Your Customer Contacts and Their Trusted Advisor when you have a Relationship Marketing System that keeps you top-of-mind, you’ll never be forgotten and seen as their go to contractor.
Experts agree that nothing works like regularly being in front of prospects and customers, demonstrating your expertise, showing ways to spend less, and reminding them of the services you offer as a formula that turns prospects into buyers.
And Many Agree That The Best Way To Do That Is…
With a regular, customized, personalized, and interesting eNewsletter!
“Email is still the Old Reliable, ranking first in ROI among other marketing channels.” - Adobe
“Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers.” - McKinsey
“In our latest study, we asked users to “receive updates” from companies. Only 10% elected to do so through Facebook, while 90% opted for a newsletter.
“Email is the Internet’s last bastion against the algorithm. Every other website and app decides which things you will or will not see, and in which order you’ll see them. Your inbox doesn’t work that way—which is amazing.” - zapier
…Email newsletters are a better way to stay in touch with customers than updates posted on social networks like Facebook or Twitter: A newsletter goes into the inbox and sits there, whereas social networks use a stream-based interface metaphor, where new postings constantly replace old ones.” - Neilsen Norman Group
But That’s Hard to Do…
The biggest problem with producing a newsletter is that it’s not easy. You have to be a writer, editor and designer all in one, which is why most business owners don’t do newsletters. They get frustrated with the process and get nothing out of it.
The Problems With Doing It Yourself:
- Time - Focus on what you know best, your business. Coming up with great topics and being an editor/publisher is a poor use of your time.
- Money - Turnkey done for you newsletters typically cost hundreds of dollars each month.
- Quality & Engagement - Consistently coming up with topics and writing quality articles that get attention takes time and skills business owners and their teams just don’t have.
EZEE eNewsletters Solves All These Problems for You With
- Turn-Key Simplicity
- Totally Customized with Your Brand
- Done for You, 100% Hands Free, EZEE
Customize Your Newsletter to Match Your Brand, Logo, Message, etc.
What You Get
Newsletters work on any device, desktop, laptop, tablet or smart phone
Responsive
Includes Your Logo, Branding and Even Add Your Own Offers, etc.
Customize With Your Brand & Logo
You REALLY do a great job on this newsletter! Just wanted to let you know. - Wendy Bowen
User Proven and Loved
We Clean and Validate Your Emails So You Don't Have Email Problems
Email List Cleaning
No Nickel-Dime Here, you get 10,000 emails free and additional ones cost little.
Up to 10,000 Users per dealer at no added charge
You have full control over content and order of articles in your newsletter.
Reorder, Add and Move Articles
Our professional writers create custom articles that are timely and interesting.
Professionally Written Articles
Analytics show how many emails were sent and what was opened.
Emails Sent & Open Statistics
MEGA VALUE
Compare Costs vs FEATURES
See How EZEE Compares to 4 Other Newsletter Services
Newsletter Service #1
$235 per issue
- You have to send it yourself
- Articles supplied (mid-quality)
- You add your own articles
Add an additional $129 per month for:
- Turn-key sending service
- Inspirational quotes service
- One article you pick from library (mid quality)
Monthly
COST
$364
Newsletter Service #2
- Sent to 500 people
- 2 pages (about 3-4 articles)
- You post to your own website
Add 2 additional pages: $80
Add custom articles service: $112-$336 per article.
Monthly
COST
$330 +
EZEE eNewsletters
You get:
- Responsive design - works on desktop, phone, tablet
- Standard masthead
- Over 35 fields to customize for your masthead, including: photo, tag line, positioning message, contact information, social media sites etc
- 6-8 high quality custom written articles (500 to over 2000 words) with calls to action
- Top quality professional images
- Add your own articles, ads and more, as many as you want.
- An email version that takes people to a website with the full article content
- Full tracking of opens
- Clean & load your initial email list for you
- Email name protection so no one else will send to your list
- Automatic sending to your list of up to 10,000 names included for free
- Automatic management of email bounces, opt outs, etc
Additional custom services are available for social media, custom articles, custom masthead, explainer and promotional videos, ads, etc.
TOTALLY DONE FOR YOU
HANDS FREE, EASY
GET ALL THIS FOR ONLY
$???
a Month
That’s about what you’d spend for two cups of regular coffee a day at Starbucks
Newsletter Service #3
- Only 2 articles – one feature article & one short one
- No choices of articles
- Can’t include your own content
- Only available for one vertical industry
- Emailed
Monthly
COST
$275
Newsletter Service #4
- Create your unique email template starting from their library
- Come up with your own content ideas
- Create your own articles
- Search for, find and pay for the images used
- Format and set up your newsletter
- Send it yourself
Pricing is dependent on your plan:
- $20 (500 emails)
- $95(5000 emails)
Monthly
COST
$20 - $95+
“Readers say…”
- Well you certainly don’t waste time. Literally 5 minutes ago I was sitting next to you, now I am receiving your newsletter. I may need you to coach to become that efficient. - Daniel E. Clement
- I love your newsletters , do you compile them or do you have a service? They have good content !! - Arie Shen
- I enjoyed the tips on the employees - Glen Weinberg
- Very good news letter John, - Dave Bossard
- Thanks Jerry. I will look forward to reading these. -Deborah Bruce
- Nice Newsletter, thanks for sending. - Arie Shen
- Bob, I am stuck in a dead end job! I cant seem to get out of ! …help me get out of this company please!
- Thanks Adam—This is well done sir! How’s the life of a coach going? - Jenny Masters Wolf
- Great newsletter Robert! - Craig Garcia
- You REALLY do a great job on this newsletter! Just wanted to let you know. - Wendy Bowen
- Hey Greg, Heck of a newsletter! - Robert Shoemaker
- Now that you’ve been a the FP gig for a bit we should get together again. I’ll buy you a beer (or lunch). - Jim Jensen
- Stephen, Thanks for the newsletter! - Carol Ward
- Very concise, catchy and creative titles! - Stephanie Boeke
- There was some good info in here George. - Staci Nemeck
- Thank you Sean. The articles are timely and helpful! - Karen Kwan Anderson
EXPERTS SAY
EMAIL NEWSLETTERS WORK BETTER NOW THAN EVER
Email newsletters are having a renaissance because they offer a huge ROI and get opened, read and acted upon.
The Massive Shift Competitors Are Already Using to Beat You
There is a way to reach these billions of people consistently without spending years to do it.
We’ve Changed to an Email-First World
It’s one of the reasons email newsletters are more powerful than ever. It’s an authentic voice in a private one-on-one conversation that just so happens to go out to millions of other people as well.
Organizations like The Skimm, the New York Times, The Information, Hustle are all doing it. And it seems every marketing strategy now includes an email newsletter program. Whether daily, weekly or otherwise across a wide variety of topics.
The reason? Email isn’t your Facebook news feed. It’s your life news feed. Work, friends, family, to dos, social media mentions, etc., etc., etc.
Only 10% of people have said they want to get updates from a company through Facebook, while 90% prefer email newsletters [Nielsen Norman Group].” - Sean Everett “The 25X Potential of Email Newsletters”
Your Customers Look Forward to Hearing from You
Every month they’ll be engaged and delighted by high quality, professionally done, and timely content:
- Custom articles that make them aware of new products and services,
- Tips to save money, the importance of proper maintenance,
- Ways to make their systems easier to use and more responsive…
- Articles based on seasons, so the content is relevant
- Attention-holding Content
RESULT? MORE PROFIT!
IT’S MORE THAN JUST AN eNEWSLETTER - IT MUCH MORE AND AN INCREDIBLE VALUE
It’s a relationship marketing system!
TO LEARN MORE…
EMAIL CHRIS DEKLE: