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HVAC Contractors – Don’t Let Thousands of Dollars Of Business Slip Through Your Fingers

ATTENTION HVAC CONTRACTORS!

Don’t let thousands of dollars of business slip through your fingers every year

Start getting your hands
on more of the money 

you are missing now

Start getting your hands
on more of the money

you are missing now

These 5 Problems Are Hurting Your Sales And Profit

#1 – Low Customer Loyalty

New Customer Acquisition

Imagine the disappointment of providing a customer with exceptional service only to spot a competitor’s van parked in their driveway a few months later…

By not building an ongoing RELATIONSHIP with your customers you miss out on easy recurring revenue because you were forgotten!

Low customer loyalty also makes it more difficult to attract new customers and gather feedback to improve your products or services, ultimately harming your business’ reputation and decreasing its profitability.

#2 - You Haven’t Differentiated Yourself 

Failing to establish your company as a knowledgeable and trustworthy source of good information can result in your customers falling for one of the lowball deals from a competitor thinking that is the best value.

You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price.

When customers buy only on price and don’t conside responsiveness, dependability, honesty, and quality, you lose don’t you?

#3 – Poor Customer Retention

Keeping customers for years and years is what you really want but the painful truth is that won’t happen unless you have a strategy to build an ongoing engaging relationship with your customers.

Do it right and:

  • You’ll have raving fans happy to pay more and tell others about you.
  • You’ll lower your marketing costs.
  • Be remembered and get many more referral calls.
  • Enjoy faster growth, and have more money for yourself and your family at the end of the year.

Successful customer retention requires you build your image, your brand, your reputation, and your relationship with each customer so you are top-of-mind. That means when they, or someone they know says “I am building a house and am afraid I’ll get taken, do you have anyone you can recommend?” or “My Heater/AC is broken - Do you know someone?” You get the call. That’s a challenge every contractor faces…

#4 – You Primarily Focus On Generating New Leads

On average less than 1% of prospects are “BUY RIGHT NOW” customers.

The other 99% are NOT ready to purchase now but are likely to buy in the future. They are checking out the the suppliers, reading reviews, and looking for information about the products and services you offer to see what value you bring.

Many of these prospects are likely to be “big ticket” buyers who are facing HVAC  replacement or that will need repair soon.

However, offering services such as maintenance contracts can increase customer loyalty creating a dependable income stream, improve profitability, and reduce financial stress.

 

#5 – Technicians Perception of Selling

Their title may be ” Customer Service Representative” or “Technician” but they are typically the most visible representatives of your company.

What revenue opportunities are you missing because your technicians are not enhancing your customers’ experience by failing to offer or suggest upgrades, repairs, or replacements that would improve the homeowners overall result?

Now this may surprise you but you can teach almost anyone to be an effective salesperson, leave a positive impression and feel good about the process.  We’ve done it over and over many times in the HVAC industry.

“We’ve got a great customer base. I’m sure there’s a bunch of customers out there that love working with us and have a great experience with us, but they just don’t remember who we are. And, you know, next time they have a breakdown, they’re like, oh, what’s the name of that company that we deal with? And they can’t remember they go to Google and they find someone.” - Ryan Picton, Hudson Service

Fixing These Problems On Your Own Is Costly and Time Consuming

You Are Busy And Don’t Need One More Thing
To Do

You are busy running your business and don’t have time to be a technologist, writer, artist, and marketer too. You do not need “one more thing” to deal with in an already tight schedule.

 

You Lack The Expertise And Tools

You don’t have the know-how and technical expertise to deal with sending mass emails, dealing with SPAM complaints, cleaning and validating emails, regulatory requirements of CASL and CAN SPAM, etc.

Hiring An Expert To Fix It
For You Is Expensive

You cannot afford to hire a costly professional PR person or agency to do this for you. It costs hundreds of dollars a month,  not including the added cost of professional writers, editors, and distribution!

Training Your Technicians?
Where To Even Start!

You are personable and likable. You can sell, it’s part of who you are but your technicians? They are in front of customers and can easily boost your sales… if they know the basics of selling. You don’t have the time to run your company and be an effective teacher.

There is a solution to fixing these problems for you that is easy, quick, and affordable

INTRODUCING!

 THE EZEE RELATIONSHIP MARKETING SYSTEM

It begins with a Done-for-You Monthly eNewsletter

that keeps you top-of-mind with your current customers and prospects.

 FULLY CUSTOMIZABLE e-NEWSLETTER THAT LOOKS LIKE YOU DID IT

Your eNewsletter starts with the strong branding of your business featuring a custom-designed heading (masthead) featuring you logo, image and messaging so no one suspects you didn’t create the newsletter.

  • Is easily customized with your contact information, links, social sites, etc.
  • Each month, you will have several timely, engaging and value-rich, high-quality, professionally written, and edited articles.
  • No “scrapes” from other internet content, original articles custom created for the newsletter and not found elsewhere.
  • Timely topics and others that are relevant to issues businesses face today
  • Engaging headlines and click-producing teaser copy.
  • High-quality stock images from top paid resources.
  • The full articles are hosted for you so your article has YOUR unique URL so you can use to send people to your article from your email, etc., and know they will see your branding.

BONUS FEATURES

  • Easily add your own articles, ads, images, and content.
    If you can use Word or make a blog post, you can do it.
  • You can quickly rearrange the order of available articles and remove any you don’t want to show in an edition.

    What Our Clients and Their Customers Say

    • Just a quick note to thank you for a great article. I posted the newsletter web link on linkedin today, and one of my prospects love it. We’ll be having a coffee next week as a result of it. - Kenny C.
    • Hey Greg, Heck of a newsletter! - Robert S.
    • Excellent newsletter. Procurement fraud and CMO study valuable pieces. Thanks! - Barry
    SHOW MORE / SHOW LESS
    • A Journalist that receive my newsletter liked this article … and she would like to re propose it in her industry magazine TileLetter.com
    • It was so easy to register and get the basic setup. I appreciate it! - Regards, Adam W.
    • Hi Sharon, Congrats on another great newsletter, and I hope you’re doing well! Much appreciated. -Ben
    • I love your newsletters, do you compile them or do you have a service? They have good content !! - Arie S.
    • Chris, I enjoyed the August issue. You are publishing much useful material. I just sent links to the sources in an article to a prospect. Always happy hearing from you. - Phil
    • I always look forward to your newsletters and excellent thought leadership sharing your expertise. I think this is a game-changer to my credibility as a coach to have such good content available. - Carolyn S.
    • Well you certainly don’t waste time. Literally 5 minutes ago I was sitting next to you, now I am receiving your newsletter. - Daniel C.
    • Great newsletter Robert! - Craig G.
    • You REALLY do a great job on this newsletter! Just wanted to let you know. - Wendy B.
    • Very concise, catchy and creative titles! - Stephanie B.
    • Your newsletters are fantastic!! They are always so thorough 🙂 - Joline W.
    • Excellent recent newsletter, Bob. Thanks. I found this month’s articles very interesting and very informative. Keep up the great work! - R. B.
    • I was just updating my contacts and blog posts. I wanted to say the more I use it the more I like the site and functionality. - Ron K.

    Customize Your Newsletter to Match Your Brand, Logo, Message, etc.

    An eNewsletter Customized to Match Your Brand and Logo, Message

    FULLY CUSTOMIZABLE e-NEWSLETTER THAT LOOKS LIKE YOU DID IT

    Your eNewsletter starts with the strong branding of your business featuring a custom-designed heading (masthead) featuring you logo, image and messaging so no one suspects you didn’t create the newsletter.

    • Is easily customized with your contact information, links, social sites, etc.
    • Each month, you will have several timely, engaging and value-rich, high-quality, professionally written, and edited articles.
    • No “scrapes” from other internet content, original articles custom created for the newsletter and not found elsewhere.
    • Timely topics and others that are relevant to issues businesses face today
    • Engaging headlines and click-producing teaser copy.
    • High-quality stock images from top paid resources.
    • The full articles are hosted for you so your article has YOUR unique URL so you can use to send people to your article from your email, etc., and know they will see your branding.

    BONUS FEATURES

    • Easily add your own articles, ads, images, and content.
      If you can use Word or make a blog post, you can do it.
    • You can quickly rearrange the order of available articles and remove any you don’t want to show in an edition.

    What Our Clients and Their Customers Say

    • It was so easy to register and get the basic setup. I appreciate it! - Regards, Adam W.
    • A Journalist that receive my newsletter liked this article … and she would like to re propose it in her industry magazine TileLetter.com
    • I was just updating my contacts and blog posts. I wanted to say the more I use it the more I like the site and functionality. - Ron K.
    • Hi Sharon, Congrats on another great newsletter, and I hope you’re doing well! Much appreciated. -Ben
      Chris, I enjoyed the August issue. You are publishing much useful material. I just sent links to the sources in the “Race in the Workplace” piece. Always happy hearing from you. - Phil
    • I always look forward to your newsletters and excellent thought leadership sharing your expertise. I think this is a game-changer to my credibility as a coach to have such good content available. - Carolyn S.
    • Well you certainly don’t waste time. Literally 5 minutes ago I was sitting next to you, now I am receiving your newsletter. I may need you to coach to become that efficient. - Daniel C.
    • I love your newsletters, do you compile them or do you have a service? They have good content !! - Arie S.
      Great newsletter Robert! - Craig G.
    • You REALLY do a great job on this newsletter! Just wanted to let you know. - Wendy B.
    • Hey Greg, Heck of a newsletter! - Robert S.
    • Very concise, catchy and creative titles! - Stephanie B.
    • Your newsletters are fantastic!! They are always so thorough 🙂 - Joline W.
    • Just a quick note to thank you for a great article. I posted the newsletter web link on linkedin today, and one of my prospects love it. We’ll be having a coffee next week as a result of it. - Kenny C.
    • Excellent recent newsletter, Bob. Thanks. I found the Top 7 Business Problems…very interesting and very accurate. Keep up the great work! - R. B.
    • Excellent newsletter. Procurement fraud and CMO study valuable pieces. Thanks! - Barry

    Also Included…

    No Nickel-Dime Here, build your list up to 20,000 emails free, additional 1,000s available inexpensively.

    List Size Up to 20,000 Included

    You have full control over content and order of articles in your newsletter.

    Total Content Control

    Our professional writers create custom articles that are timely and interesting.

    Professionally Written Articles

    Analytics show how many emails were sent and what was opened.

    Statistics

    Newsletters work on any device, desktop, laptop, tablet or smart phone

    Responsive

    Includes Your Logo, Branding and Even Add Your Own Offers, etc.

    Customizable

    You REALLY do a great job on this newsletter! Just wanted to let you know. - Wendy Bowen

    Clients Love It

    We Clean and Validate Your Emails So You Don't Have Email Problems

    Email List Validation

    Three Membership Levels Let You Choose How Fast
    You Want To Improve Your Business Results

    Silver Membership - Monthly Custom Newsletter Service

    The proven bedrock strategy for customer retention and increasing revenue which can give you a 25X ROI.  Here’s why:

    Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers. - McKinsey

     

    Email is still the Old Reliable, ranking first in ROI among other marketing channels. - Adobe

     

    In our latest study, we asked users to “receive updates” from companies. Only 10% elected to do so through Facebook, while 90% opted for a newsletter. Email newsletters are a better way to stay in touch with customers than updates posted on social networks like Facebook or Twitter. - Neilson Norman Group

    Based on content marketing, it positions you as their go-to expert. It is completely personalized, totally done for you, and looks like you did it.

    Gold Membership - Adds Web Visibility And Social Media Visibility

    Social media provides a diverse audience for your company, reaching millions of people daily for entertainment and connection. It allows you to introduce yourself to thousands, increasing brand exposure and helping people discover and benefit from your products or services.

    Did you know that sites with active blogs get 55% more visitors, have 495% more indexed pages, and 97% more backlinks?

    Our done-for-you SEO LEAD MAGNET service skyrockets your visibility in Google and on your Social media pages.

    Massively multiply the number of people who see you, and establish yourself as a leader in your local territory. You’ll be discovered by thousands of new prospects… for free.

    What You Get:

    1. Everything in the Silver Membership 
    2. Posting interesting marketing summaries of each of your articles to your social media channels.
    3. Posting of the marketing summaries to your Google Business Page for better SEO ranking when people use Google search.

     

    Platinum Membership - Adds The Exclusive Business Accelerator System

    “The purpose of business is to create and keep a customer.” - Peter Drucker, the man Business Week magazine called “the man who invented management”

    Learn the secrets of getting customers and keeping them while getting a street-fighter business education that is more useful to the average business owner than an MBA.

    An $8,000 value,  it is a three-part program that supercharges your business performance and includes a Mastermind Group, Group Coaching (2 to 10X success multiplier), and a 52 week self paced E-Learning system that will change your marketing and business results forever.

    What You Get:

    1. An In Depth Business Assessment
    2. A Marketing and Growth Plan Customized for Your Business
    3. A 52 Week Business Education  - 52 weeks of self-paced business education that is more useful and the will change your success faster than an MBA.
    4. Membership in our exclusive HVAC Mastermind Group where you’ll get to exchange ideas and learn from other HVAC contractors in a supervised, non-competitive environment.
    Click to Compare To Other Email Marketing Software Services

    Compare To Other Email Marketing Software Services

    SERVICE BASE COST
    (monthly)    		 NAMES INCLUDED (subscribers) Includes Done-for-You Articles Completely
    Done for
    You    		 Add Your
    Own Content    		 Automatic
    Sending
    Monthly    		 SEO Building

    Street Fighter MBA, Mastermind, Group Coaching, Business Assessment, etc.
    #1 Salesforce Not available Not available No No Yes No ? No
    #2 Campaigner $59.00 Month 5,000 No No Yes No ? No
    #3 HubSpot Not available 2,000 No No Yes No Yes No
    #4 MailChimp $60.00 2,500 No No Yes No ? No
    #5 Sendinblue $34.00 20,000 No No Yes No ? No
    #6 GetResponse $44.28 5,000 No No Yes No ? No
    #7 Infusionsoft $129.00 5,000 No No Yes No ? No
    EZEE eNewsletters $117 20,000 Yes Yes Yes Yes Yes Options
    GET STARTED NOW
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