ATTENTION HVAC CONTRACTORS!
Stop letting thousands of dollars of business slip through your fingers every year
Get your hands
on the money
you are missing right now
Get your hands
on the money
you are missing right now
These 5 Major Problems Are Hurting Your Sales and Profit
PROBLEM #1 –
LOW CUSTOMER LOYALTY
Imagine the disappointment of providing a customer with exceptional service only to spot a competitor’s van parked in their driveway a few months later…
By not building an ongoing RELATIONSHIP with your customers you miss out on easy recurring revenue because you were forgotten!
It’s inevitable that you will lose customers over time. So, what are you doing now to replace them?
PROBLEM #2 –
YOU HAVEN’T DIFFERENTIATED YOURSELF
To prospects, you look just like your competition, people don’t get your real value.
Failing to establish your company as a knowledgeable and trustworthy source of good information can result in your customers falling for one of the lowball deals from a competitor thinking that is the best value.
You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price.
When customers buy only on price and don’t conside responsiveness, dependability, honesty, and quality, you lose don’t you?
PROBLEM #3 –
POOR CUSTOMER RETENTION
Keeping customers for years and years is what you really want but the painful truth is that won’t happen unless you have a strategy to build an ongoing engaging relationship with your customers.
Do it right and:
- You’ll have raving fans happy to pay more and tell others about you,
- You’ll lower your marketing costs,
- Be remembered and get many more referral calls,
- Enjoy faster growth, and have more money for yourself and your family at the end of the year.
Successful customer retention requires you build your image, your brand, your reputation, and your relationship with each customer. That’s a challenge every contractor faces… What to do?
PROBLEM #4-
YOU PRIMARILY FOCUS ON GENERATING NEW LEADS
On average less than 1% of prospects are “BUY RIGHT NOW” customers.
The other 99% are NOT ready to purchase now but are likely to buy in the future. They are checking out the the suppliers, reading reviews, and looking for information about the products and services you offer to see what value you bring.
Many of these prospects are likely to be “big ticket” buyers who are facing HVAC replacement or that will need repair soon.
So, how do you position yourself as the go-to provider in your market and lay the foundation for a long-lasting relationship?
PROBLEM #5 –
YOU AREN’T TRAINING YOUR SUPPORT TEAMS TO BE SALESPEOPLE
Their title may be ” Customer Service Representative” or “Technician” but they are typically the most visible representatives of your company.
Now this may surprise you but you can teach almost anyone to be an effective sales person and leave a positive impression. We’ve done it over and over many times in the HVAC industry.
What opportunities would open if your technicians could spot opportunities to enhance your customers’ experience by offering additional services and equipment that will improve their overall results?
“We’ve got a great customer base. I’m sure there’s a bunch of customers out there that love working with us and have a great experience with us, but they just don’t remember who we are. And, you know, next time they have a breakdown, they’re like, oh, what’s the name of that company that we deal with? And they can’t remember they go to Google and they find someone.” - Ryan Picton, Hudson Service
Fixing These Mistakes On Your Own Is Costly and Time Consuming
YOU ARE BUSY AND DON’T NEED ONE MORE THING TO DO
You are busy running your business and don’t have time to be a technologist, writer, artist, and marketer too. You do not need “one more thing” to deal with in an already tight schedule.
YOU LACK THE EXPERTISE
AND TOOLS
You don’t have the know-how and technical expertise to deal with sending mass emails, dealing with SPAM complaints, cleaning and validating emails, regulatory requirements of CASL and CAN SPAM, etc.
HIRING AN EXPERT TO FIX IT
FOR YOU IS EXPENSIVE
You cannot afford to hire a costly professional PR person or agency to do this for you. It costs hundreds of dollars a month, well over $600, not including the added cost of professional writers, editors, and distribution!
TRAINING YOUR TECHNICIANS?
WHERE TO EVEN START!
You are personable and likable. You can sell, it’s part of who you are but your technicians? Well, not so much. As they are the face of your company, what to do? You don’t have the time or the patience to run your company while being an effective teacher.
There is a solution to fixing these mistakes for you that is easy, quick, and affordable
INTRODUCING!
THE HVAC CONTRACTOR MARKETING SYSTEM
You Get All This With Your Relationship Marketing System
SILVER PACKAGE - MONTHLY CUSTOM NEWSLETTER SERVICE
The proven bedrock strategy for customer retention and increasing revenue which can give you a 25X return on your investment. Based on content marketing, it positions you as their go-to expert. It is completely personalized, totally done for you, and looks like you did it.
GOLD PACKAGE - ADDS WEB VISIBILITY AND SOCIAL MEDIA VISIBILITY
How do you get seen by more prospects at the least cost? Our done-for-you SEO LEAD MAGNET service skyrockets your visibility in Google and on your social media pages. It massively multiplies the number of people coming to your site but also establishes you as a leader in your local territory on social media.
That means that you’ll be discovered by thousands of new prospects… for free. It is ethical and involves no tricks, just smart marketing and know-how.
PLATINUM PACKAGE - ADDS THE EXCLUSIVE BUSINESS ACCELERATOR SYSTEM
An $8,000 value, it is a three-part program that supercharges your business performance and includes:
- a Mastermind Group,
- Group Coaching (2 to 10X success multiplier), and
- a 52-week self-paced E-Learning system that will change your marketing and business results forever.
What Our Clients and Their Customers Say
- It was so easy to register and get the basic setup. I appreciate it! - Regards, Adam W.
- A Journalist that receive my newsletter liked this article … and she would like to re propose it in her industry magazine TileLetter.com
- I was just updating my contacts and blog posts. I wanted to say the more I use it the more I like the site and functionality. - Ron K.
- Hi Sharon, Congrats on another great newsletter, and I hope you’re doing well! Much appreciated. -Ben
Chris, I enjoyed the August issue. You are publishing much useful material. I just sent links to the sources in the “Race in the Workplace” piece. Always happy hearing from you. - Phil - I always look forward to your newsletters and excellent thought leadership sharing your expertise. I think this is a game-changer to my credibility as a coach to have such good content available. - Carolyn S.
- Well you certainly don’t waste time. Literally 5 minutes ago I was sitting next to you, now I am receiving your newsletter. I may need you to coach to become that efficient. - Daniel C.
- I love your newsletters, do you compile them or do you have a service? They have good content !! - Arie S.
Great newsletter Robert! - Craig G. - You REALLY do a great job on this newsletter! Just wanted to let you know. - Wendy B.
- Hey Greg, Heck of a newsletter! - Robert S.
- Very concise, catchy and creative titles! - Stephanie B.
- Your newsletters are fantastic!! They are always so thorough 🙂 - Joline W.
- Just a quick note to thank you for a great article. I posted the newsletter web link on linkedin today, and one of my prospects love it. We’ll be having a coffee next week as a result of it. - Kenny C.
- Excellent recent newsletter, Bob. Thanks. I found the Top 7 Business Problems…very interesting and very accurate. Keep up the great work! - R. B.
- Excellent newsletter. Procurement fraud and CMO study valuable pieces. Thanks! - Barry
WE HANDLE THE “TECHNICAL STUFF” SO YOU DON’T HAVE TO
You send us your email list as exported from Gmail, Outlook Safari, etc., and we will:
- Clean up the content, format the name and email address.
- Validate the list and remove any bad emails, spam traps, etc. so you have a clean list.
- Load it for you so you are ready to start sending your newsletter immediately. No waiting, frustrating tech stuff, and no gnashing of teeth!
Make sure your newsletter makes it into the recipient’s inbox. Our Sender Score of 99 out of 100 means the email delivery services like Gmail and others know you are a trustworthy “white hat” mailer.
PLUS, WE ARE always ready TO HELP
We are responsive humans who what to talk to you and get your issues resolved NOW. Phone, email… we’ll be there for you.
What You Get
Responsive
Newsletters work on any device, desktop, laptop, tablet or smart phone
Customizable
Includes Your Logo, Branding and Even Add Your Own Offers, etc.
Clients Love It
You REALLY do a great job on this newsletter! Just wanted to let you know. - Wendy Bowen
Email List Validation
We Clean and Validate Your Emails So You Don't Have Email Problems
20,000 Names Included
No Nickel-Dime Here, you get 10,000 emails free and additional ones cost little.
Total Content Control
You have full control over content and order of articles in your newsletter.
Professionally Written Articles
Our professional writers create custom articles that are timely and interesting.
Statistics
Analytics show how many emails were sent and what was opened.
Three Levels of Membership Are Available to Fit Your Needs
Upgrade or Downgrade Anytime
SILVER PACKAGE - YOUR MONTHLY CUSTOM eNEWSLETTER
FULLY CUSTOMIZABLE e-NEWSLETTER THAT IS DONE FOR YOU
Your eNewsletter starts with the strong branding of your business featuring a custom-designed heading (masthead) featuring you logo, image and messaging so no one suspects you didn’t create the newsletter.
- Is easily customized with your contact information, links, social sites, etc.
- Each month, you will have several timely, engaging and value-rich, high-quality, professionally written, and edited articles.
- No “scrapes from other internet content, original articles custom created for the newsletter and not found elsewhere.
- Timely topics and others that are relevant to issues businesses face today
- Engaging headlines and click-producing teaser copy.
- High-quality stock images from top paid resources.
- The full articles are hosted for you so your article has YOUR unique URL so you can use to send people to your article from your email, etc., and know they will see your branding.
BONUS FEATURES
- Easily add your own articles, ads, images, and content.
If you can use Word or make a blog post, you can do it. - You can quickly rearrange the order of available articles and remove any you don’t want to show in an edition.
Customize Your Newsletter to Match Your Brand, Logo, Message, etc.
GOLD PACKAGE - INCREASE PAGE RANK AND SOCIAL MEDIA
VISIBILITY BOOSTER SERVICE (Most Popular)
A key part of your marketing effectiveness is simply being found among the clutter.
Google rankings are hard to improve without showing you add real value for people searching for what you do. It’s not the only thing that is important but it is a big part of it.
PLATINUM PACKAGE - THE BUSINESS ACCELERATOR SYSTEM
“The purpose of business is to create and keep a customer.” - Peter Drucker, the man Business Week magazine called “the man who invented management”Learn the secrets of getting customers and keeping them while getting a street-fighter business education that is more useful to the average business owner than an MBA.
An $8,000 value, it is a three part program that supercharges your business performance and includes a Mastermind Group, Group Coaching (2 to 10X success multiplier), and a 52 week self paced E-Learning system that will change your marketing and business results forever.
What You Get
- An In-Depth Business Assessment
- A Marketing and Growth Plan Customized for Your Business
- The 52-week “Streetfighter” MBA self-paced online learning programis complete with workbooks, video instruction, and periodic online sessions with our professional coaches to answer your questions, motivate you, and bring additional real-world experience to you. This program alone will make you money and improve your business starting from day one than if you went to an Ivy League School!
- Membership in our exclusive HVAC Mastermind Group where you’ll get to exchange ideas and learn from other HVAC contractors in a supervised, non-competitive environment.
MEMBERSHIP PACKAGES
Silver Package
Stay Top of Mind, Start Getting The Revenue You Are Losing NowFIRST 30 DAYS FREE
- 20,000 names included
- Done for you articles
- Add your own content
- Control what articles are included or excluded
- Reorder article order in seconds
- Automatically sent, bounces handled
- Cancel Anytime
ONE TIME SETUP FEE $209.97
- INCLUDES:
- 1. A Professionally Developed Brand Masthead for your eNewsletter. ($90 discount if you supply your own artwork to our specification. (Click to View Specifications.)
- 2. Cleaning, verifying, and loading your initial email list.
Gold Package (Most Popular)
Get seen, Get Found, Get Famous, Be Top-of-Mind.FIRST 30 DAYS FREE
- Includes everything in the Silver Package Plus Social Media Visibility Generator that posts your articles to all your social media sites every week automatically. (Market price for the Social Media Visibility service alone with no eNewsletter is $600 a month but you get it at a huge discount as subscriber.)
- Cancel Anytime
ONE TIME SETUP FEE $197 plus $175 for each social media site and Google Business Page set up
- If you have Google Business Page and Social Sites Set Up already, one-time fee is just $197
- INCLUDES:
- 1. Done for you weekly posts to your social media accounts
- 2. Up to 10 article posts per month to your Google Business Page and social media sites
- OPTIONAL:
- Contact us regarding automatically posting the eNewsletter articles to your website.
Platinum Package
Get The Street Fighter MBA For Raging SuccessFIRST 30 DAYS FREE
- Includes everything in the Silver Package and in the Gold Package plus an in depth Business Assessment, a Marketing and Growth Plan for your business, a 52-week self-paced online learning course, and periodic online sessions in our exclusive HVAC Mastermind coaching group - An $8,000 if bought separately.
- Cancel Anytime
ONE TIME SET-UP FEE $999
- INCLUDES:
- 1. An In Depth Business Assessment
- 2. A Marketing and Growth Plan Customized for Your Business
- 3. The 52-week “Streetfighter” MBA self-paced online learning program
- 4. Membership in our exclusive HVAC Mastermind Group
Compare To Other Email Marketing Software Services
| SERVICE | BASE COST (monthly) | NAMES INCLUDED (subscribers) | Includes Done-for-You Articles | Completely Done for You | Add Your Own Content | Automatic Sending Monthly |
| #1 Salesforce | Not available | Not available | No | No | Yes | No |
| #2 Campainger | $179.00 Month | 25,000 | No | No | Yes | No |
| #3 HubSpot | Not available | 2,000 | No | No | Yes | No |
| #4 MailChimp | $260.00 | 20,000 | No | No | Yes | No |
| #5 Sendinblue | $34.00 | 20,000 | No | No | Yes | No |
| #6 GetResponse | $149.90 | 25,000 | No | No | Yes | No |
| #7 Infusionsoft | $129.00 | 5,000 | No | No | Yes | No |
| EZEE eNewsletters | $139.97 | 20,000 | Yes | Yes | Yes | Yes |